CASE STUDY
How we went from 5 to 6 figures monthly revenue in 8 months with Cross Platform Marketing
ABOUT THE CLIENT
A sustainable handbags brand approached our agency with the goal of significantly scaling their business in the US. The brand, known for its eco-friendly materials and ethical production processes, wanted to increase market reach and boost sales while maintaining its commitment to sustainability.
CHALLENGE
The brand faced several challenges, including limited brand awareness in a competitive market and a niche appeal that required specialized marketing to effectively reach eco-conscious consumers. The website's suboptimal user experience led to high cart abandonment rates, necessitating improvements in design and checkout processes. Additionally, budget constraints demanded highly efficient marketing strategies to maximize ROI, while intense competition from established brands with larger budgets made it difficult to stand out.
SOLUTION
Our strategy included comprehensive consulting services, where we conducted a thorough market analysis to identify growth opportunities and target demographics, developed a detailed marketing strategy for brand positioning and audience segmentation, and optimized the e-commerce platform for better user experience and conversion rates. In social media advertising, we created visually compelling ads showcasing the brand's sustainability story, implemented targeted campaigns on Pinterest, Instagram and Facebook, used A/B testing for refinement, and leveraged influencer partnerships. For PPC campaigns, we launched targeted Google Ads focusing on high-intent keywords, utilized retargeting strategies to convert interested visitors, and continuously monitored and optimized ad spend for maximum ROI.
ACHIEVEMENTS
After implementing the marketing efforts, we achieved remarkable growth metrics within six months. This included a seven-figure revenue milestone, reflecting a substantial 300% increase in sales. Our campaigns also delivered an impressive average Return on Ad Spend (ROAS) of 5:1, underscoring their efficiency and effectiveness. We significantly expanded the customer base with a 200% increase in new customers, while our focused social media strategies boosted the brand's following by 150% and increased engagement rates and user-generated content. Moreover, our efforts enhanced brand recognition and loyalty, as evidenced by a notable 40% increase in repeat purchases and positive customer feedback.
PPC MANAGEMENT: Google Shopping, Search, Facebook Ads, Instagram Ads, Pinterest Ads
CONVERSION RATE OPTIMIZATION: Heatmaps Analysis, Session Recording Analysis, Surveys. CONSULTING SERVICES: Cross Platform Brand Strategy
Jenn - Brand Founder
I am extremely happy with the CRO and Google Ads services provided by the team of Savvy. Since implementing their strategies, my website’s conversion rate has significantly increased, and we have seen a noticeable increase in transactions.
The team was very professional, knowledgeable and efficient throughout the entire process. They took the time to understand my business and its goals thoroughly and then developed a tailored plan to drive results. I highly recommend Savvy Digital to anyone looking to improve their website’s performance. They work hard to deliver results, and I’m confident they can do the same for any other e-commerce fashion business.
