CASE STUDY
How we increased revenue by 400% within the first month after optimizing the Social Media Advertising & PPC Campaigns
ABOUT THE CLIENT
The client is a silver jewelry brand with their main audience in the USA which sells exclusive jewelry items produced in limited quantities and made to order.
CHALLENGE
The brand had limited visibility in a highly competitive luxury jewelry market, making it difficult for potential customers to discover their unique custom-made pieces. The target market for luxury, custom-made jewelry is niche, requiring specialized marketing tactics to effectively communicate their value proposition. Additionally, the website was not optimized for conversions, leading to high cart abandonment rates and low sales. Finally, the brand had a limited marketing budget, necessitating efficient resource use to maximize ROI.
SOLUTION
We started with a comprehensive market analysis to identify key growth opportunities and target demographics. We then developed a detailed marketing strategy focused on brand positioning, audience segmentation, and competitive differentiation. We optimized the e-commerce platform to enhance user experience and conversion rates. Our social media advertising strategy included visually compelling ad creatives and targeted campaigns on Instagram and Facebook to reach affluent customers interested in luxury goods and custom jewelry. We also leveraged influencer partnerships to amplify brand awareness. For PPC, we launched targeted Google Ads campaigns, utilizing retargeting strategies to convert interested website visitors. Content marketing and SEO efforts were enhanced to increase organic traffic.
ACHIEVEMENTS
Online sales skyrocketed by 400%, leading to a substantial increase in revenue. Customer retention improved significantly, with a 50% increase in repeat purchases and an influx of positive reviews. We also achieved an impressive average ROAS 6:1 across all paid advertising Chanels, demonstrating the efficiency and effectiveness of the ad campaigns.
SERVICES: Digital Marketing, Social Media Advertising, PPC, Consulting Services, E-commerce Strategy
Dara - Brand Founder
Partnering with Joan and Savvy Digital transformed our brand. Their in-depth market analysis and strategic approach boosted our online sales by 400%. Our social media presence skyrocketed, with an impressive increase in followers and engagement. The website optimizations also improved the conversion rate and their email marketing strategy helped us to capture more clients.
They helped us to achieve an incredible ROAS of 6:1 across all paid channels. The team's professionalism, knowledge, and support made the entire process seamless. We couldn't be happier with the results and look forward to continued success together.
