CASE STUDY
How they went from 2x ROAS to 5x ROAS in 3 months with our expert advertising solutions and consulting services
ABOUT THE CLIENT
A luxury silk dress brand sought our expertise to enhance their digital marketing efforts and significantly boost their return on ad spend (ROAS). The brand, known for its elegant and high-quality silk dresses, aimed to reach a broader audience and increase sales while maintaining its premium brand image.
CHALLENGE
The brand faced several challenges including a lack of cohesive brand identity, making it difficult to establish a strong market presence. Their digital marketing efforts were scattered and lacked strategic direction, leading to ineffective ad campaigns and poor ROI. Additionally, they struggled with low customer retention rates and needed to build a loyal customer base. Competing with other luxury brands in a saturated market also posed a significant hurdle, along with the necessity to convey the unique craftsmanship and quality of their silk dresses to potential customers.
SOLUTION
Our strategy involved creating a strong, cohesive brand identity and positioning it effectively in the luxury market. We crafted visually stunning social media ads to showcase the brand's elegance and quality, targeting affluent fashion enthusiasts through Instagram and Facebook. By leveraging influencer partnerships, we boosted brand credibility and reach. On the PPC front, we launched targeted Google Ads campaigns focusing on high-intent keywords and employed retargeting techniques to convert interested visitors. We continuously monitored and optimized the campaigns to ensure maximum ROAS, refining our approach based on performance data.
ACHIEVEMENTS
The implemented strategies led to significant outcomes. The brand experienced a 250% increase in sales within four months, with an impressive average ROAS of 5:1. Customer acquisition grew by 180%, and the brand's social media following increased by 130%, accompanied by higher engagement rates and user-generated content. Enhanced brand recognition and loyalty were evidenced by a 35% increase in repeat purchases and positive customer reviews, demonstrating the effectiveness of our comprehensive digital marketing solutions in driving rapid and sustainable growth.
PPC MANAGEMENT: Google Shopping, Search, Performance Max, Facebook Ads, Instagram Ads CONSULTING SERVICES: Cross Platform Brand Strategy
Laura & Marie - Brand Founders
We couldn’t be happier with our partnership with Savvy and their team. They took the time to understand our unique challenges and crafted a strategy perfectly aligned with our brand vision. Their expertise in social media advertising and PPC campaigns was impressive, and their dedication to building our brand identity was evident throughout the process.
The team was proactive, continuously optimizing our campaigns to ensure the best outcomes. Their collaborative approach and clear communication made the entire experience seamless and highly effective. We highly recommend their services to any brand looking for a strategic and impactful marketing partner!
