CASE STUDY
How we increased online sales by 250% in 6 months with Paid Ads and Conversion Rate Optimization strategies.
ABOUT THE CLIENT
This premium swimwear brand known for its eco-friendly materials and stylish designs was struggling to gain traction in a highly competitive market, affecting their online sales and brand visibility.
CHALLENGE
The client struggled to understand why their sales were very low, even though they were running digital marketing efforts and advertising campaigns on Google Ads and Facebook Ads that were getting users to view their website and products. Despite this, they faced several challenges including limited online presence, seasonal demand fluctuations, intense competition, and low customer retention rates.
SOLUTION
To better understand the issues preventing conversions, we developed a comprehensive digital marketing campaign that included year-round marketing strategies, optimized e-commerce platforms, targeted social media advertising on Instagram and Facebook, influencer partnerships, email marketing, and improved SEO. We scheduled a meeting with the client and presented the insights we gathered and the actions that needed to be taken to improve the website and increase conversions.
ACHIEVEMENTS
Within six months, the brand achieved a 250% increase in online sales, a 200% boost in social media following, a 30% increase in repeat purchases, and a 40% reduction in website bounce rates, significantly improving their market position and customer engagement.
PPC MANAGEMENT: Meta Ads
CONVERSION RATE OPTIMIZATION: Heatmaps Analysis, Session Recording Analysis, Surveys
CONSULTING SERVICES: Content Marketing, E-mail Marketing & Social Media Strategy
Marie - Brand Founder
After not achieving what we were looking for in other marketing agencies, Savvy Digital has delivered exceptional results for us. We’ve never encountered another agency that sat down with us and took the time to understand our brand and become our partner agency, aligning their actions with our goals.
Their weekly calls were of exceptional value for us, specially at the beginning while we were implementing all the actions they recommended us. Definetly worth every penny the consulting services they’ve provided on top of the campaigns management.
